Randall Moore
Positive Change Media (PCM) is a Florida corporation owned by Sarasota resident Randall Moore. The company produces Natural Awakenings Sarasota, a popular monthly magazine, and PositiveChangeMedia.net, a website for conscious and holistic-minded people.
The mission of Positive Change Media is to organize and present information that helps people live a healthier, more balanced life. Green Living/Sustainability is one of PCM's core niches along with Natural Health, Integrative Medicine, Personal Growth, and Conscious Travel.
PCM's Natural Awakenings is the only magazine in the Sarasota Gulf Coast Region featuring two columns every month devoted to sustainability and green living. Linda Maree has served as the columnist for Living Green for more than two years. Recent installments of Living Green have focused on the endangered Florida scrub jay, sustainable agriculture, global warming, the Florida panther, manatees, preserving urban forests, wetland protection, socially responsibly investing, recycling electronics, and the importance of biodiversity.
The E-Report is a second column featured each month to help bring greater awareness to local initiatives that support and advance sustainability and green building. Sustainable Sarasota, an office within Sarasota County Government, has managed the E-Report since its inception more than a year ago.
Recent installments of The E-Report have focused on natural capitalism, incentives for green building, Florida-friendly landscaping, National Energy Awareness Month, a profile about Sarasota County's North Sarasota public library, and a profile about Kimal Lumber.
PCM's Natural Awakenings also features additional articles related to sustainability and other topics about the environment. Recent articles include an interview with research scientist Larry Brand on red tide algal blooms; a profile about Tampa Bay Watch; the perils of phosphate mining by Charlotte County Commissioner Adam Cummings; Florida's endangered coral reefs by DeeVon Quirolo, the executive director of Reef Relief; an article about biomimicry by author Janine Benyus; an article about manatee research by biologist Suzanne Tarr; and an open letter from the Sierra Club concerning the environmental health of the Gulf Coast Region.
Many of the articles featured in Natural Awakenings Sarasota are posted online at PositiveChangeMedia.net. Positive Change Media is planning a major expansion of its website to include hundreds and eventually thousands of articles related to Green Living, Personal Growth, Natural Health, Integrative Medicine, and Conscious Travel.
Positive Change Media was a media sponsor of the inaugural Efest celebration in 2005. The company is a sponsor again this year. PCM's Natural Awakenings will feature the Efest Program Guide in the middle of the May edition. The inserted guide will provide a convenient map, information about sponsors and exhibitors, and articles related to sustainability and conservation.
All of the Green Living initiatives at Positive Change Media have expanded community awareness and helped groups and individuals make new connections.
2/20/06 - Submitted by Randall Moore, 941-925-1290, 
publisher@pcmflorida.com
